Lilac Fig Prints Privacy Policy

Effective Date: November 2025
Last Updated: November 10, 2025

At Lilac Fig Prints, protecting your personal information is a top priority. This Privacy Policy describes how Lilac Fig LLC dba Lilac Fig Prints (“Lilac Fig,” “we,” “us,” or “our”) collects, uses, and safeguards your personal information.

By using our website, you agree to the data practices described in this policy.

1. Who We Are

Lilac Fig Prints is an online art and digital print retailer based in California, USA. Our website allows customers to purchase digital downloads, fine art prints, and related services.

2. Information We Collect

We collect the following types of information when you interact with our website:

A. Personal Information You Provide

When you make a purchase, create an account, or contact us, we may collect:

  • First and last name
  • Billing and shipping addresses
  • Email address
  • Phone number
  • Payment details (processed securely via our payment partners; we do not store credit card data)

You may also provide personal information voluntarily through forms, surveys, contests, or direct communication with our team or chatbot.

B. Automatically Collected Information

When you visit our Site, we automatically collect technical and usage data including:

  • IP address
  • Browser type and version
  • Device identifiers
  • Pages visited, time on page, and referring URLs
  • Geographic location (approximate)
  • Date and time of your visit

This data is used to analyze website performance, detect potential issues, and improve your experience.

C. Cookies & Tracking Technologies

We use cookies and similar technologies to personalize your experience, analyze traffic, and remember your preferences.
Cookies help us:

  • Keep your shopping cart active
  • Recognize returning users
  • Analyze how visitors use our Site

You may decline cookies through your browser settings, though some features may not function properly if disabled.

3. How We Use Your Information

We use your data to:

  • Process and fulfill your orders
  • Provide customer support (including via our AI Assistant and email)
  • Improve our products, services, and website experience
  • Send order confirmations, updates, and transactional messages
  • Deliver marketing communications (only if you’ve opted in)
  • Analyze site traffic and customer behavior for continuous improvement

We never sell or lease your data to third parties.

4. AI Chat and Automated Interactions

Our Site uses an AI-powered chat assistant to help answer questions, track orders, and guide you through our store.
The assistant may collect conversation content to:

  • Improve support accuracy
  • Identify common issues
  • Enhance your future interactions

Data collected through chat is treated with the same privacy and security standards outlined here.

5. Sharing Your Information

We only share your information with trusted third parties who perform services on our behalf, such as:

  • Payment processors
  • Email service providers
  • Shipping and logistics partners (for physical items)
  • Analytics and marketing platforms

These providers are contractually obligated to protect your information and use it only for the purpose of performing their assigned services.

We may also disclose personal information if required by law or to protect our rights and property.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Policy or as required by law.
You can request deletion of your personal data at any time (see Section 9).

7. Data Security

We implement administrative, technical, and physical safeguards to protect your data, including:

  • SSL (Secure Sockets Layer) encryption on all transactions
  • Secure payment gateways that comply with PCI-DSS standards
  • Regular malware and vulnerability scans

While we take every precaution, no online transmission is 100% secure. You use the Site at your own risk and acknowledge that no system is entirely immune to unauthorized access.

8. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

  • Access the personal information we hold about you
  • Request correction or deletion of your information
  • Opt out of marketing communications
  • Limit or withdraw consent to data processing

To exercise these rights, contact us at support@lilacfigprints.com.
We will respond within 30 days.

9. Right to Deletion (California & GDPR Compliance)

Upon a verified request, we will:

  • Delete your personal data from our records
  • Notify applicable service providers to do the same

Exceptions may apply if we must retain data to:

  • Complete a transaction or fulfill a legal obligation
  • Detect or prevent fraud or abuse
  • Comply with record-keeping requirements

10. Children’s Privacy

We do not knowingly collect information from children under 13.
If we discover such information has been submitted, we will delete it promptly.

11. External Links

Our website may include links to third-party websites. We are not responsible for the privacy practices or content of those sites. Please review their privacy policies when visiting external links.

12. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in law, technology, or our business operations.
Updates will be posted on this page with a revised “Last Updated” date.
Continued use of our Site after updates means you accept the new terms.

13. Contact Us

If you have questions or concerns regarding this Privacy Policy or your personal information, please contact us:

Lilac Fig LLC
dba Lilac Fig Prints
717 K Street, Suite 431
Sacramento, California 95814
Email: support@lilacfigprints.com